This report is the result of a study that was carried out for the African Forum for Agricultural Advisory Services (AFAAS), to make an inventory of experiences with ‘market-oriented agricultural advisory services’ (MOAAS). Lessons learned have been drawn from the cases studied. These lessons are the basis for guidelines formulated for setting up market-oriented agricultural advisory services. The guidelines will be used by the AFAAS Country Forums, with the aim of strengthening the agricultural knowledge systems in their respective countries.