Title : Elements of Communication – Strategy Plan – Forum for Agricultural Research in Africa
Date of publication: February 2020
Country of origin: Cote d’Ivoire
Number of pages: 20
Target Audience: –
To initiate a successful and effective communications effort, start with an assessment of FARA’s current organizational
goals. Examine what FARA stands for its mission, values and beliefs. Look closely at who FARA is serving
– What issue is most important to FARA right now?
– Who is most affected by the issue stated above?
Who makes decisions about the issue?
– What is the overall goal FARA wants to achieve? (i.e., What change would
FARA be able to observe?) (Be specific)