Webinar 3 – October

This webinar was about the world’s most popular mass medium in rural Africa. Interactive radio, complemented by ICTs like IVR and other mobile phone technology, is the most effective and accessible way to reach farmers with timely agriculture extension messages at scale.

Evidence has shown that interactive radio has the potential to strengthen the work of traditional extension workers and vice versa. Localized, thanks to the efforts of radio broadcasters, and flexible enough to respond to the individual questions of farmers in rural communities, interactive radio is a key tool in effective extension work, and ensures advisory services reach remote communities with accessible and easy to use information.

Farm Radio International is using their unique and effective interactive radio approaches to build and augment digital agriculture extension services  across sub-Saharan Africa.

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